Choosing a B2B lead generation partner is a trust decision. You are handing over part of how your company reaches the market, so it is worth asking direct questions before you commit. These eight cover most of what matters.
1. How do you define a qualified lead?
If a provider cannot explain what counts as qualified, they cannot be held to it. Look for clear criteria that you agree on together, such as industry, role, company size and a check like BANT.
2. Where does the data come from, and how is it verified?
Ask what is checked and whether any of it is manual. Good answers cover email verification, company and domain validation, job title confirmation and duplicate removal. For more on what to expect, read what makes B2B data verified.
3. Can I see a sample before I commit?
A provider confident in their work should be willing to show what a deliverable looks like. Be wary of samples that are really just a screenshot of a large number. Ours are available on request: request a sample.
4. How do you handle privacy and opt-outs?
Business contact data only, outreach tied to the person’s professional role and a clear process for removing anyone who asks. The rules vary by country, so ask how they approach the markets you are targeting.
5. What will the process look like?
You should know the steps, who does what and how often you will get updates. A clear process, such as define, identify, validate, qualify, deliver and refine, makes the work easier to review.
6. How is pricing structured?
Understand whether you pay per contact, per lead, per campaign or per month, and what is included. Our pricing page shows indicative ranges and a quick calculator so you can compare before any call.
7. Who have you worked with, and what did you do for them?
Ask for real examples that describe the work, not just a list of logos. You can read ours on the case studies page.
8. What happens if something is not right?
Ask how problems such as bounces or poor-fit contacts are handled, and how you give feedback so the targeting improves over time.
A short checklist
- Clear definition of a qualified lead
- Transparent data verification
- Sample available
- Privacy and opt-out process
- Defined process and reporting
- Understandable pricing
- Real examples of past work
Next step
If you would like to put these questions to us, book a strategy call. For a wider overview, start with our practical guide to B2B lead generation.
Want leads that fit your ideal customer profile? Tell us who you want to reach and we will suggest a plan.
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Related: our services · indicative pricing · case studies