How to write a cold email to a B2B decision-maker
A short, practical guide to writing a B2B cold email: the five parts of a good message, follow-ups, respecting the recipient and what to measure.
How to choose a B2B lead generation partner: 8 questions to ask
Eight questions to ask before you hire a B2B lead generation partner, from how they define a qualified lead to how they verify data and handle opt-outs.
B2B lead generation: a practical guide
A plain-language guide to B2B lead generation: what a lead is, the six stages of the process, how to tell if it is working and common pitfalls.
Opt-in vs outbound lead generation: which fits your business?
Opt-in campaigns attract people who share their details; outbound reaches chosen decision-makers. Compare strengths, limits and when to use each.
How to run a white paper campaign that turns downloads into leads
How to plan a white paper campaign: choose a topic, write something useful, promote it to the right people and qualify the leads that follow.
What is an ideal customer profile (ICP) and how do you build one?
An ideal customer profile describes the companies that get the most value from what you sell. Build one step by step, with an example and common mistakes.
What makes B2B contact data verified?
Verified B2B data has been checked, not just collected. See the layers of verification, what it cannot do and the questions to ask a data provider.
BANT explained: how to qualify a B2B lead
BANT stands for Budget, Authority, Need and Timeline. Learn what each letter means, the questions to ask and where the framework falls short.